Games App Store screenshot ideas
Explore the examples below or browse the games screenshot gallery.
First screenshot examples
Four ways to introduce an app, with design choices you can apply to your own screenshots.
The anniversary treatment combines the campaign phrase with imagery of play in the real world.
Try this: For a campaign-led opening, retain a clear visual link to the core game experience.
The rows of tulips turn the instruction to collect resources into a specific game action.
Try this: Use a visible object or target to make a short gameplay instruction concrete.
The endangered king gives the puzzle a character goal, while the tap indicator points to an interaction.
Try this: Connect an action with its in-game purpose so the image explains both what to do and why.
The mascot, dice, and confetti introduce the game through familiar brand and play elements without a separate headline.
Try this: A visual-led opening can work as an introduction when the image clearly identifies the game and its theme.
Screenshot layouts
Based on 31 selected apps from the iOS Games charts. These figures describe design patterns, not conversion results.
The first screenshot
The first screenshot introduces the set. These are the layouts used on screenshot one in the sampled games apps:
Set structure
How full sets are organized:
| Feature per slide | 74% |
| Mixed structure | 23% |
| Benefit story | 3% |
Headline formulas
Share of analyzed headlines using each headline formula:
| Imperative | 67% |
| Benefit statement | 14% |
| Feature name | 10% |
| Stat claim | 5% |
| Other | 4% |
| Social proof | 1% |
| Question | 1% |
Imperative headlines from real sets
- “WIN MAX BATTLES”
- “RAID WITH TRAINERS”
- “CATCH POKÉMON”
- “MEGA EVOLVE YOUR POKÉMON”
Benefit statement headlines from real sets
- “ALL TRENDING MUSIC”
- “HOT ARTISTS AVAILABLE”
- “ENDLESS GAMEPLAY”
- “PIANO IN YOUR POCKET”
Feature name headlines from real sets
- “NEW 3D PARTY LOBBY”
- “REAL-TIME BATTLE”
- “EXCLUSIVE TITLES.”
- “REAL-TIME MULTIPLAYER.”
Stat claim headlines from real sets
- “COLLECT 1000+ POKÉMON”
- “10,000+ Levels”
- “50 COMPETITORS, 1 SURVIVOR”
- “BOOST 6 POPULAR ACTIVE SKILLS”
Other headlines from real sets
- “Forever Forward”
- “CELEBRATE THE 9TH ANNIVERSARY”
- “Learn Tactics From The OGs”
- “KEY TO SUCCESS”
Device, background, and text balance
Device presentation
| No device | 59% |
| Frameless device | 18% |
| Framed device | 16% |
| Angled device | 6% |
Background types
| Scene or photo | 59% |
| Flat color | 20% |
| Gradient | 15% |
| Pattern | 5% |
| Blurred UI | 1% |
Text to UI ratio
| Balanced | 57% |
| UI dominant | 38% |
| Text dominant | 5% |
Palettes from the sample
Dominant colors recorded in selected games sets:
Typography
Typography observed in the sampled games sets:
- huge chunky 3D-outlined display lettering with gradient fills and heavy drop shadows, all-caps game-poster style that recolors per slide
- chunky white rounded cartoon lettering with dark outline, exclamation-heavy, playful, set in a red curved banner strip across the top of every slide
- chunky white sans-serif with a thick blue drop-shadow outline, punchy two-to-three word imperative headlines
- bold italicized comic-style display lettering, heavy yellow-to-white gradient fill with dark outline, manga-poster energy
- huge chunky white-outlined 3D bubble letters with color gradient fills, playful cartoon poster style, all-caps, recolored per slide
- bold italic condensed all-caps sans, white with a purple pill sub-label, heavy drop shadow for legibility over busy art
Keep exploring
- Games screenshot examples: the full sets behind these numbers.
- All categories: compare games with the other categories.
- Screenshot sizes: the dimensions your set needs to ship.
Create your games screenshot set
Use these examples to plan your set. Screenies adds layouts and headlines to your raw app screenshots, ready for you to edit and export.
Create games screenshots