Screenshot layout archetype
Text top, device bottom
Adoption data from 1031 top-chart iOS apps analyzed in August 2026.
Definition
A screenshot layout with the headline in the top third and a phone mockup below it, usually cropped by the bottom edge. Across our corpus, 70% of analyzed screenshots use this layout.
How to use it
- This is the default layout of the App Store: it wins the share count in every category we analyzed. Readers scan the headline first, then the UI.
- Keep the headline to one or two lines so the device still gets most of the canvas.
- Crop the device at the bottom edge to signal there is more UI than fits: it reads as intentional, not cut off.
- Because it is the default, differentiation comes from background, palette, and headline quality rather than the layout itself.
Where it shows up
Categories that use it most:
| News | 89% |
| Developer Tools | 82% |
| Finance | 80% |
| Business | 79% |
| Navigation | 78% |
| Productivity | 78% |
| Weather | 78% |
| Health & Fitness | 76% |
Other layout archetypes
Or see the full screenshot layout glossary.
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