Screenshot layout archetype
Text bottom, device top
Adoption data from 1031 top-chart iOS apps analyzed in August 2026.
Definition
The inverted classic: the phone mockup hangs from the top edge and the headline sits underneath it. Across our corpus, 4% of analyzed screenshots use this layout.
How to use it
- Works when the top of your UI is the interesting part (a header, a chart, a camera view), since the top of the device stays visible.
- Used far less than text-top, so it can visually break up a set that otherwise repeats one layout.
- Watch legibility: the bottom of the canvas is where App Store UI overlays can crowd small text in some placements.
Where it shows up
Categories that use it most:
| Games | 21% |
| Books | 11% |
| Food & Drink | 11% |
| Developer Tools | 6% |
| Education | 6% |
| Sports | 6% |
| Weather | 6% |
| Medical | 5% |
Other layout archetypes
Or see the full screenshot layout glossary.
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