Shopping App Store screenshot ideas
Explore the examples below or browse the shopping screenshot gallery.
First screenshot examples
Four ways to introduce an app, with design choices you can apply to your own screenshots.
The shared moment around a personalised piece gives a concrete example of a special item and its occasion.
Try this: For a marketplace, show how an item is used or given as well as what it looks like.
The talent cards show names and prices beneath a headline that identifies the first selection step.
Try this: Show the information users compare at the first decision in your buying flow.
The sneaker price is split into several payment schedules, making payment choice visible.
Try this: Explain a choice with one consistent example so readers can compare the options on the same basis.
The angled collage shows consumer and Pro screens under a shared message about getting work done.
Try this: When serving different audiences, show their distinct interfaces within one clear product theme.
Screenshot layouts
Based on 47 selected apps from the iOS Shopping charts. These figures describe design patterns, not conversion results.
The first screenshot
The first screenshot introduces the set. These are the layouts used on screenshot one in the sampled shopping apps:
Set structure
How full sets are organized:
| Feature per slide | 70% |
| Benefit story | 17% |
| Mixed structure | 13% |
Headline formulas
Share of analyzed headlines using each headline formula:
| Benefit statement | 49% |
| Imperative | 29% |
| Feature name | 13% |
| Stat claim | 3% |
| Other | 3% |
| Social proof | 2% |
| Question | 1% |
Benefit statement headlines from real sets
- “Free shopping rewards you can redeem for free gift cards”
- “Get a better deal with price comparison”
- “Get price drop alerts when items go on sale”
- “Save on Safari with automatic exclusive deals at your favorite stores.”
Imperative headlines from real sets
- “SHOP THE LATEST INNOVATIONS FROM NIKE”
- “LATEST DROPS Explore new collections & classic styles”
- “Cash out for gift cards”
- “Shop stores you love”
Feature name headlines from real sets
- “STORIES From Nike athletes, coaches, and personal trainers”
- “CUSTOMIZE Your own Nike products with Nike By You”
- “Buy Now, Pay Later”
- “Pay in 4 or Pay Monthly”
Stat claim headlines from real sets
- “Get a $10 rewards bonus and save with free automatic coupons!”
- “Automatically apply coupons at 100,000 stores”
- “Over 2 million items authenticated”
- “Shop over half a billion items in the app”
Other headlines from real sets
- “Simple Antiques & Collectibles”
- “Savings to honk about”
- “The gotta-have app for gotta-have tech”
- “We'll See You There”
Device, background, and text balance
Device presentation
| Framed device | 55% |
| Frameless device | 14% |
| No device | 13% |
| Clipped device | 10% |
| Angled device | 7% |
Background types
| Flat color | 53% |
| Scene or photo | 22% |
| Gradient | 20% |
| Pattern | 6% |
Text to UI ratio
| UI dominant | 47% |
| Balanced | 44% |
| Text dominant | 9% |
Palettes from the sample
Dominant colors recorded in selected shopping sets:
Typography
Typography observed in the sampled shopping sets:
- clean thin-weight serif headlines in black on white, paired with a bold sans-serif card headline on a cream product-photo backdrop
- elegant thin serif italic script headlines in white, moody deep purple-to-teal gradient backgrounds, cinematic and premium feeling
- chunky rounded bold sans-serif headlines, high-contrast lavender-on-dark-purple and dark-on-lavender, playful geometric numerals
- elegant serif headlines mixing roman and italic weights, deep plum text on varied pastel and jewel-tone backgrounds, generous line height
- heavy condensed all-caps display sans for one-word headlines, clean regular sans for subheads, white on deep navy
- bold black grotesque sans headlines, tight leading, sentence case, on light gray background
Keep exploring
- Shopping screenshot examples: the full sets behind these numbers.
- All categories: compare shopping with the other categories.
- Screenshot sizes: the dimensions your set needs to ship.
Create your shopping screenshot set
Use these examples to plan your set. Screenies adds layouts and headlines to your raw app screenshots, ready for you to edit and export.
Create shopping screenshots