Travel App Store screenshot ideas
Explore the examples below or browse the travel screenshot gallery.
First screenshot examples
Four ways to introduce an app, with design choices you can apply to your own screenshots.
The beach scene extends beyond the phone, connecting a miles balance with a travel setting.
Try this: Combine a practical account view with the experience it relates to, while keeping both readable.
The villa photo introduces a destination, while interest chips show ways to shape the travel search.
Try this: Pair an aspirational scene with a concrete control that helps users find a relevant option.
The rendered plane gives the flight-tracking message a clear subject, with design badges as secondary details.
Try this: Use a strong category visual for context and keep supporting recognition separate from the main product message.
The ticket card connects the park's familiar brand language with a practical part of a visit.
Try this: Balance an experience-led headline with a recognisable item users will handle in the app.
Screenshot layouts
Based on 54 selected apps from the iOS Travel charts. These figures describe design patterns, not conversion results.
The first screenshot
The first screenshot introduces the set. These are the layouts used on screenshot one in the sampled travel apps:
Set structure
How full sets are organized:
| Feature per slide | 61% |
| Benefit story | 22% |
| Mixed structure | 11% |
| Panoramic set | 6% |
Headline formulas
Share of analyzed headlines using each headline formula:
| Benefit statement | 50% |
| Imperative | 26% |
| Feature name | 14% |
| Stat claim | 4% |
| Social proof | 2% |
| Other | 2% |
| Question | 1% |
Benefit statement headlines from real sets
- “Easily rent a car from your mobile device”
- “Your personal assistant for all things car rental”
- “Search by vehicle class and find one that fits your needs”
- “Get more by enrolling in Enterprise Plus®”
Imperative headlines from real sets
- “Experience the Magic”
- “Find Your Plans And Add To the Fun”
- “Explore the Magic Inside the Parks”
- “Download Now”
Feature name headlines from real sets
- “Search: All U.S. National & State Parks, plus Private Campgrounds”
- “Discover: Find campsites for tents, RVs, cabins, and more”
- “Reserve: Book available campsites right from the app”
- “Review: See photos and reviews by campers like you”
Stat claim headlines from real sets
- “Get 3x more cash back than other apps”
- “Explore over 730,500 park reviews from other RVers”
- “The world's first fully autonomous ride-hailing service”
- “Late Inbound Aircraft”
Social proof headlines from real sets
- “Wow! Truly phenomenal.”
- “Kept us entertained for hours and taught me things I wouldn't have known...”
- “Even in remote areas of Hawaii, without cell service, the app performed flawlessly based on our location data.”
- “Join over 30M Airalo users globally”
Device, background, and text balance
Device presentation
| Framed device | 64% |
| No device | 11% |
| Frameless device | 11% |
| Angled device | 9% |
| Clipped device | 6% |
Background types
| Flat color | 44% |
| Scene or photo | 32% |
| Gradient | 17% |
| Pattern | 6% |
| Blurred UI | 2% |
Text to UI ratio
| Balanced | 56% |
| UI dominant | 34% |
| Text dominant | 10% |
Palettes from the sample
Dominant colors recorded in selected travel sets:
Typography
Typography observed in the sampled travel sets:
- clean modern SF-Pro-like sans, tight tracking, white headlines over rich dark or vivid gradient photographic/3D backgrounds with a lavender secondary color
- clean modern sans headlines, white on deep navy, generous whitespace, sentence case, paired with cinematic lifestyle photography
- elegant black serif italic headlines with a small line icon above, over a hazy full-bleed lifestyle photo background — warm, editorial, high-end hospitality feel
- bold condensed grotesque sans, white on dark photo backgrounds, two-line sentence-case headlines
- huge bold black condensed sans headlines, one giant word per slide, on vivid saturated single-color backgrounds (blue, red-orange, purple), aggressive app-icon-style branding
- rounded friendly bold sans for feature headlines, elegant script brand wordmark, dark navy on soft lavender-to-purple gradients
Keep exploring
- Travel screenshot examples: the full sets behind these numbers.
- All categories: compare travel with the other categories.
- Screenshot sizes: the dimensions your set needs to ship.
Create your travel screenshot set
Use these examples to plan your set. Screenies adds layouts and headlines to your raw app screenshots, ready for you to edit and export.
Create travel screenshots