Finance App Store screenshot ideas
Explore the examples below or browse the finance screenshot gallery.
First screenshot examples
Four ways to introduce an app, with design choices you can apply to your own screenshots.
The emotional headline sits above a budget with familiar categories, including holidays and date nights.
Try this: Pair a broad benefit with recognisable details from your app so readers can connect the promise to everyday use.
The short headline leaves room for a large dashboard preview. The hand places the app in a real-use setting.
Try this: Use this approach when you want the product preview to carry more detail than the headline.
The account, investment, and budget panels illustrate the three activities named in the headline.
Try this: For a product with several related functions, match each headline action to a visible example.
The account totals connect the card-companion message to a concrete mobile view, with the tilted phone filling the frame.
Try this: Introduce a companion app by showing information people already associate with the main product.
Screenshot layouts
Based on 55 selected apps from the iOS Finance charts. These figures describe design patterns, not conversion results.
The first screenshot
The first screenshot introduces the set. These are the layouts used on screenshot one in the sampled finance apps:
Set structure
How full sets are organized:
| Feature per slide | 69% |
| Benefit story | 18% |
| Mixed structure | 13% |
Headline formulas
Share of analyzed headlines using each headline formula:
| Benefit statement | 53% |
| Imperative | 19% |
| Feature name | 10% |
| Stat claim | 10% |
| Social proof | 5% |
| Other | 2% |
| Question | 1% |
Benefit statement headlines from real sets
- “Invest well. Live a little. On the go.”
- “Plan with confidence”
- “Financial planning that grows with you”
- “Know where you stand”
Imperative headlines from real sets
- “Level up your investing strategy”
- “Skip debt and pay cash”
- “Find your "Cost to Be Me"”
- “Make a plan for your spending”
Feature name headlines from real sets
- “Your personal financial assistant”
- “Fee-free Overdraft”
- “Safe and secure”
- “Get your FICO® Score & credit report.”
Stat claim headlines from real sets
- “Advance up to $750”
- “Payday up to two days early”
- “Earn up to a 4.00% bonus on savings”
- “Earn up to 10% cashback”
Social proof headlines from real sets
- “Join over 6 million members”
- “Tilt's making headlines”
- “Over 14M members use Dave”
- “Join over 12 million Brigit users”
Device, background, and text balance
Device presentation
| Framed device | 54% |
| Clipped device | 18% |
| No device | 11% |
| Angled device | 9% |
| Frameless device | 8% |
Background types
| Flat color | 52% |
| Gradient | 39% |
| Scene or photo | 9% |
| Pattern | 0% |
Text to UI ratio
| Balanced | 56% |
| UI dominant | 37% |
| Text dominant | 7% |
Palettes from the sample
Dominant colors recorded in selected finance sets:
Typography
Typography observed in the sampled finance sets:
- chunky rounded friendly sans headlines, white on deep indigo gradient, playful hand-drawn accents
- rounded geometric sans, white headline with one bold mid-sentence accent word, three-line wrap over a magenta-to-purple gradient
- chunky rounded bold sans headlines, black on cream or white on deep purple, playful confident fintech-meets-lifestyle tone
- light-weight rounded sans-serif headlines, generous line spacing, white text on deep navy
- elegant serif display headlines with italic emphasis words, black text on soft cream, editorial and refined
- extra-bold rounded sans-serif headlines on saturated color-blocked backgrounds, one distinct hue per feature
Keep exploring
- Finance screenshot examples: the full sets behind these numbers.
- All categories: compare finance with the other categories.
- Screenshot sizes: the dimensions your set needs to ship.
Create your finance screenshot set
Use these examples to plan your set. Screenies adds layouts and headlines to your raw app screenshots, ready for you to edit and export.
Create finance screenshots