Utilities App Store screenshot ideas
Explore the examples below or browse the utilities screenshot gallery.
First screenshot examples
Four ways to introduce an app, with design choices you can apply to your own screenshots.
The connected phone shows a product state alongside the audience and rating figures.
Try this: Show what using the service looks like, and keep any supporting adoption numbers current and clearly sourced.
The mascot and three-word tagline give the browser a compact brand-led introduction.
Try this: A short group of related qualities can set the tone, with later screenshots showing the features behind them.
The storage comparison gives the optimisation headline a visible before-and-after structure.
Try this: For a utility that changes a measurable state, show that change clearly using a representative example.
The three phone views show different caller-identification outcomes beneath one clear task statement.
Try this: Use several examples when the same feature must handle different situations.
Screenshot layouts
Based on 42 selected apps from the iOS Utilities charts. These figures describe design patterns, not conversion results.
The first screenshot
The first screenshot introduces the set. These are the layouts used on screenshot one in the sampled utilities apps:
Set structure
How full sets are organized:
| Feature per slide | 88% |
| Benefit story | 7% |
| Mixed structure | 5% |
Headline formulas
Share of analyzed headlines using each headline formula:
| Benefit statement | 49% |
| Feature name | 23% |
| Imperative | 22% |
| Other | 2% |
| Stat claim | 2% |
| Social proof | 2% |
| Question | 1% |
Benefit statement headlines from real sets
- “Easily manage all your devices, no matter where you are”
- “See, hear, and speak to people and pets right from the Blink app”
- “Customize motion alerts, so you're only notified about activity you care about”
- “Stay connected to home from anywhere”
Feature name headlines from real sets
- “Enjoy advanced Plus Plan features like Blink Moments, which stitches related clips across cameras”
- “Block ads & trackers...”
- “Search with voice-to-text”
- “Ask your built-in AI assistant”
Imperative headlines from real sets
- “Prank Spammers, Waste Their Time”
- “Protect Your Personal Data. Clean Up Your Leaked Information”
- “Set screen time limits”
- “Manage your child's apps”
Other headlines from real sets
- “blink and get more”
- “The Privacy Browser”
- “...even on videos!”
- “Connecting changes everything”
Stat claim headlines from real sets
- “Block 99% of Spam Calls and Texts”
- “Your Shield Against Robo Calls. $1,500 lost on average per call scam”
- “#1 Photo and Storage Cleaner”
- “120+ Languages”
Device, background, and text balance
Device presentation
| Framed device | 64% |
| Angled device | 14% |
| Frameless device | 8% |
| No device | 7% |
| Clipped device | 6% |
Background types
| Gradient | 48% |
| Flat color | 40% |
| Scene or photo | 7% |
| Pattern | 5% |
Text to UI ratio
| Balanced | 53% |
| UI dominant | 41% |
| Text dominant | 6% |
Palettes from the sample
Dominant colors recorded in selected utilities sets:
Typography
Typography observed in the sampled utilities sets:
- bold rounded sans-serif, large white word plus a smaller subtitle line, consistent on a blue gradient across every slide
- minimal thin-weight white sans, centered two-line headlines, near-black backgrounds with subtle radial line motifs
- classic serif headlines in white and acid lime-green, high contrast against a dark navy-to-forest gradient, mixed with a plain sans for supporting sub-lines
- bold white slab-serif headline set on a rich purple gradient, playful and confident
- large rounded sans-serif headlines, white and mint text on dark teal-to-navy gradients, bold numeric stat call-outs
- elegant serif display headlines like a magazine masthead, black on light gray, contrasted against the flat sans-serif in-app UI below
Keep exploring
- Utilities screenshot examples: the full sets behind these numbers.
- All categories: compare utilities with the other categories.
- Screenshot sizes: the dimensions your set needs to ship.
Create your utilities screenshot set
Use these examples to plan your set. Screenies adds layouts and headlines to your raw app screenshots, ready for you to edit and export.
Create utilities screenshots