“Why do 15.8M members love SoFi?”
“Own crypto, bank, borrow, and invest – all in one app.”
“Bank online, anywhere, anytime.”
“All-in-one investing that's easy to use.”
“SoFi Plus is getting a big upgrade.”
“Our best rates, rewards, investment matches, and more.”
A closer look at the screenshots
A large member-count claim sits beside a portrait and small phone.
A dashboard groups banking, investing, and crypto balances.
A large balance appears above transfer and payment shortcuts.
A performance chart sits above a Trade button.
A purple gradient surrounds a large APY figure.
A dark table compares standard and Plus benefits.
Dense rate and legal disclosures fill the slide.
About this app
Why do 15.8M members love SoFi? Bank, invest, and own crypto all in one app. Open a bank account, track your budget, and manage your finances from anywhere. SOFI PLUS PREMIUM MEMBERSHIP • 4.50% APY on up to $20,000 in savings with a SoFi Plus membership. • 1% Invest Match on eligible deposits into taxable SoFi Invest® accounts. • Unlimited sessions with experienced SoFi Wealth Financial Planners. • 2x rewards points on qualifying account activity. NEW! BUY, SELL & HOLD CRYPTO • First national chartered bank where individuals can buy, sell, and hold cryptocurrency. • Access Bitcoin, Ethereum, Solana, plus 25+ cryptocurrencies on a platform with the safeguards of a bank. ONLINE BANKING • Open a bank account with no account, service, or maintenance fees and no minimum balance required. • Get paid up to 2 days early with direct deposit and early payday.⁶ • Mobile banking app to send money, transfer funds, pay bills, and manage your finances. HIGH-YIELD SAVINGS ACCOUNT • High-yield savings account with a high APY on your savings balance. • Savings Vaults help you organize your emergency fund and savings goals in one place. • Instant transfers between checking and savings with no fees. STOCK TRADING & INVESTING • Trade stocks and ETFs through SoFi Securities to build your investment portfolio (other fees apply). • Invest in fractional shares from $5, or explore index funds, ETFs, and options trading (restrictions apply). • Automated investing, IRA and Roth IRA retirement accounts, and portfolio management through SoFi Wealth. BUDGET APP & MONEY MANAGEMENT • Budget app to track spending, set savings goals, and manage your finances from one place. • Track expenses, monitor your net worth, and manage your money across SoFi and linked accounts. • Financial planning tools to help you reduce debt and build long-term wealth. LOANS & CREDIT SCORE • Personal loans for debt consolidation, home improvement, and large purchases. Check your rate in minutes. • Credit score monitoring, credit report access, and credit-building tools. • Student loan refinancing and personal loan options. Pre-qualify without affecting your credit score. BANK SECURITY & CUSTOMER SUPPORT • Bank-level encryption protects your personal and financial information with fraud alerts. • Instant notifications for suspicious account activity keep your money safe. • Financial support team available 7 days/week via chat or (855) 456-SOFI (7634). For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with SoFi Invest please view our fee schedule (https://www.sofi.com/wealth/assets/documents/sofi-invest-fee-schedule.pdf). When you open a SoFi Savings Account, SoFi Bank will also automatically open a SoFi Checking Account in your name. See the SoFi Bank Deposit Account Agreement for details. SoFi Relay offers users the ability to connect both SoFi accounts and external accounts using Plaid, Inc.’s service and for SoFi to present to you data we have received from the credit bureau. The credit score and associated data provided to you is a VantageScore® based on TransUnion® (the “Processing Agent”) data ⁶Early access to direct deposit funds is based on the timing in which we receive notice of impending payment from the Federal Reserve, which is typically up to two days before the scheduled payment date, but may vary. We do not charge any account, service, or maintenance fees for SoFi Checking and Savings. We do charge transaction fees for outgoing wire transfers, Instant Transfers, and global remittance transfers. Our fee policy is subject to change at any time. See the SoFi Bank Fee Sheet for details at sofi.com/legal/banking-fees/. 8x based on FDIC monthly savings account rate as of March 16, 2026.
Headlines in this set
7 screenshots · 6 with a headline
“Why do 15.8M members love SoFi?”
The question uses scale to introduce the brand, but “love” goes beyond a member count.
“Own crypto, bank, borrow, and invest – all in one app.”
The list makes the scope of “all in one” explicit, though the sentence is long.
“Bank online, anywhere, anytime.”
“Anywhere, anytime” emphasizes access but states no particular banking task.
“All-in-one investing that's easy to use.”
The ease claim is broad, while “all-in-one” does not specify investment types.
“SoFi Plus is getting a big upgrade.”
“Big upgrade” announces a change but does not say what the change is.
“Our best rates, rewards, investment matches, and more.”
The list names upgrade categories, but “best” needs the comparison table for context.
How Finance sets are usually built
Most Finance apps feature-per-slide, with text-top-device-bottom (69% of sets, 80% of screens).