“EASY DELIVERY”
“EARN REWARDS”
“MAKE IT YOURS”
“DIGITAL EXCLUSIVES”
“GET IT AGAIN”
“GROUP ORDER”
“REAL FOODPRINT”
“Just place your order in the app we'll handle the rest.”
A closer look at the screenshots
A delivery tracker includes the driver's name and vehicle.
A reward exchange list displays point costs.
A customization screen offers protein choices.
Specific menu items are presented as digital only choices.
A reorder card appears beside oversized food photography.
Vegetable characters illustrate the group ordering feature.
An impact display lists carbon, water, and land measures.
The menu screen appears with the brand and script slogan.
About this app
Like a tiny Chipotle that lives in your phone, our app lets you order real, delicious food for pickup or delivery. And… ABOUT CHIPOTLE REWARDS • Members bank points automatically for in-app orders. • In-person, scan the app to earn points and redeem rewards. • Redeem points on Food, Goods and Giving in the Rewards Exchange. • Set a favorite reward to track points as you go. • Get rewarded faster with extra point offers and early access to new menu items. • Oh, and let’s just say… we won’t forget you on your birthday. FEATURES • Pick up quicker with mobile pickup shelves and Chipotlane. • Get your food delivery bought straight to your door. • Try tasty menu items you can only get in-app or online. • Get your faves faster with saved meals and recent orders. • Go crazy with ‘extra’ ‘light’ and ‘on-the-side’ customizations. • Low gift card balance? Split the payment with another card. • Pay your way with Apple Pay. • See your sustainability impact with Real Foodprint metrics. • Start a Group Order to invite your squad in on the fun. • Save your go-to Chipotle locations and food delivery addresses.
Headlines in this set
8 screenshots · 8 with a headline
“EASY DELIVERY”
'EASY DELIVERY' puts low effort before other delivery details.
“EARN REWARDS”
'EARN REWARDS' states the loyalty benefit directly.
“MAKE IT YOURS”
'MAKE IT YOURS' uses personal ownership language for order changes.
“DIGITAL EXCLUSIVES”
'DIGITAL EXCLUSIVES' makes channel specific access the offer.
“GET IT AGAIN”
'GET IT AGAIN' names repeat ordering in three familiar words.
“GROUP ORDER”
'GROUP ORDER' identifies the shared purchase use case.
“REAL FOODPRINT”
'REAL FOODPRINT' adapts footprint language to the brand's food impact feature.
“Just place your order in the app we'll handle the rest.”
'Just place your order in the app we'll handle the rest.' divides a simple user action from the service's responsibility.
How Food & Drink sets are usually built
Most Food & Drink apps feature-per-slide, with text-top-device-bottom (81% of sets, 58% of screens).