

“The rewardiest program in beauty”

“even sweeter with double the treats”

“Easily access birthday perks”

“Shop from anywhere”

“Get early access to deals & new beauty”

“Try before you buy, virtually”

“Visit The Salon to refresh your look”

“Get endless ideas at our in-store events”

“Find what you're looking for, fast”
A closer look at the screenshots

A close beauty photograph uses saturated lip colour as the main visual, opening without a separate headline.

Membership status, points, and their stated value appear together in the rewards account.

A smiling model appears beside a double-points card, pairing the birthday offer with a celebratory photograph.

A personalised birthday coupon includes a scannable barcode, showing how the perk appears in the account.

Shipping, pickup, and same-day choices appear in the cart, presenting several fulfilment routes together.

App-only labels mark offers in the deals grid, distinguishing them from general catalogue items.

A lipstick preview appears with shade swatches and a product card, connecting a visual trial with the item.

Salon photography appears with a booking link, introducing a service alongside product shopping.

A named store event includes time and address details, making the event entry concrete.

An assistant shows suggested shopping questions, giving readers examples of how to start searching.
About this app
Download the Ulta Beauty app today and get everything you love about Ulta Beauty right at your fingertips. Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation. • Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry. • Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back. • Book a beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing & brows, makeup & lashes, skin services and ear piercing. • Opt in for push notifications and be the first to know about app-exclusive offers, upcoming events at your local Ulta Beauty and more.
Headlines in this set
10 screenshots · 9 with a headline
“The rewardiest program in beauty”
The invented word “rewardiest” gives the loyalty claim a playful, superlative tone.
“even sweeter with double the treats”
The treat metaphor continues the rewards story and introduces doubling as the benefit.
“Easily access birthday perks”
The line turns the preceding birthday offer into an access task within the app.
“Shop from anywhere”
The short phrase makes location flexibility the benefit of app shopping.
“Get early access to deals & new beauty”
“Early access” gives readers a timing-based reason to use the app for deals and new products.
“Try before you buy, virtually”
The familiar try-before-buy phrase is explicitly qualified as a virtual preview.
“Visit The Salon to refresh your look”
The invitation names the salon as a way to change a look beyond buying products.
“Get endless ideas at our in-store events”
The line frames events as a source of ideas, while “endless” adds an unbounded promotional claim.
“Find what you're looking for, fast”
The line focuses on finding a wanted item, with speed as the proposed convenience.
How Shopping sets are usually built
Most Shopping apps feature-per-slide, with text-top-device-bottom (70% of sets, 72% of screens).