DOWN: The Casual Dating App

About this app

Your search is over: this is where curiosity and honesty meet to create magical dates! 17+ million open-minded singles exploring and keeping it real. No matter what kind of relationship you're seeking, you're in control—express openly whether you're looking for something SERIOUS or CASUAL. DOWN is the most honest dating app for open-minded singles to connect, express themselves freely, and find what they truly want. Discover your dating life in a safe space. Your privacy and safety are our top priorities. We employ robust measures, including photo verification, to proactively identify and mitigate inauthentic accounts and scammers—creating a safe environment for you to match and chat with nearby singles. To enhance safety and provide a more authentic experience, all users must now be photo-verified. We’re committed to combating inauthentic accounts to improve your experience, and we verify all users from the start. DOWN is the perfect app for singles seeking casual relationships, long-term commitments, or anything in between. Find attractive singles near you. Flirt, meet, date, and have fun every day! Join our community of over 17 million users, be straightforward and date the honest way: If you're seeking casual fun, say "GET DOWN." If you're looking for something more serious, say "GET DATE." It's that simple—you choose! How DOWN Works: Sign up once with a Mobile Number, Apple ID, or Facebook to verify your identity (don't worry—we NEVER post to your Facebook wall!). Like singles nearby: We will only inform them if they’re interested in you too! When we confirm you’re both interested in chatting or ready to date, we’ll notify you so you can meet! The app is free to download and use. We also offer an optional subscription package called DOWN Private Membership. Subscribe to access DOWN's premium features and enjoy all the advantages—giving you the best chances of success. Payment will be charged to your iTunes Account upon purchase. If you choose the subscription option, it will automatically renew unless auto-renew is disabled at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours before the end of the current period, which will outline the renewal cost. Subscriptions can be managed by the user, and auto-renewal can be turned off through the user's Account Settings after purchase. No cancellation of the current subscription is allowed during the active subscription period. All personal data is handled in accordance with DOWN's privacy policy. More details can be found here: https://www.downapp.com/privacy. Terms and Conditions can be found here: https://www.downapp.com/terms.

Headlines in this set

7 screenshots · 7 with a headline

1. “Thirsty for something a little different?”

   The suggestive question signals a casual-dating tone.

2. “17+ million open-minded people”

   The large number promotes scale while open-minded describes the intended audience.

3. “For whatever you desire Casual or Serious”

   Casual or serious explicitly leaves the relationship goal open.

4. “Swipe DOWN for CASUAL FUN”

   DOWN links the brand name with a gesture and intent.

5. “Swipe UP for DATES”

   UP contrasts the date action with the previous casual option.

6. “Playful chats that spark something new”

   Playful and spark position chat as an activity rather than only messaging.

7. “Make sure you're compatible even if it's casual”

   Even if casual emphasizes compatibility outside a serious relationship.

How Lifestyle sets are usually built

Most Lifestyle apps feature-per-slide, with text-top-device-bottom (67% of sets, 70% of screens).