“Invest well. Live a little. On the go.”
“Plan with confidence”
“Financial planning that grows with you”
“Know where you stand”
“Level up your investing strategy”
“Budget for your best life”
“Skip debt and pay cash”
“Your data, secured”
A closer look at the set, from planning and investing to budgeting and security.
The largest words sell access on the move. The smaller line underneath explains what travels with you: your financial plan.
A straight-on phone shows planning cards for savings, education, and debt. There is a lot to read, so the headline needs to carry the idea at small sizes.
The headline introduces confidence. The supporting text names the mechanism: retirement scenario modeling. The chart gives that feature a visible form.
The enlarged menu extends beyond the phone. It draws attention to adding goals and income events without making every part of the interface bigger.
Bold type isolates the idea of growth. It expands the story from a single planning tool to support across different life stages.
A curved path replaces the phone and links four stages. The same blue background keeps the set connected while the simpler diagram changes its pace.
A net-worth chart appears above linked account balances.
An allocation chart sits beside an advisor photo and message.
A spending ring appears with expense categories.
An emergency-fund chart includes an eight-month coverage figure.
A shield appears beside encryption and authentication items.
Start with an outcome your audience wants. Follow it with a specific feature and a visible product example. Then show how that feature fits into the bigger picture. Keep the palette consistent, but vary the visual format.
“The Empower Dashboard gives me a full picture of where I am financially without having to log in to all my accounts. It definitely makes my financial life clearer and easier.” – Benjamin D.* You’re just a few taps away from downloading the app that Forbes gave 4.5/5 stars, describing its features as the “Best for Tracking Net Worth”. According to CNBC, “If you’re looking for an app that lays out all your income and expenses while giving you access to professional investment advice, Empower may be the budgeting tool you’re looking for. **” Get the industry-leading tools designed to help you map out your financial dreams and take the steps to reach them: - Plan for retirement - Adjust & compare scenarios - Simulate recessions - See all your accounts in one place - Check for allocation imbalances - Tackle debt - Build an emergency fund - Set & track budgets - Secure your data with biometric and multi-factor authentication - And more Spend less time sorting through spreadsheets, filling out ledgers, and doublechecking individual accounts. Experience more freedom to focus on what you enjoy. Financial clarity starts with the free Empower Dashboard. Download today. -- *Testimonials may not be representative of the experience of other individuals and are not a guarantee of future performance or success. **Sources: Forbes, March 2025; CNBC, January 2025. Securities, when presented, are offered and/or distributed by Empower Financial Services, Inc. (EFSI), Member FINRA/SIPC. EFSI is an affiliate of Empower Retirement, LLC; Empower Funds, Inc.; and registered investment adviser Empower Advisory Group, LLC. This material is for informational purposes only and is not intended to provide investment, legal, or tax recommendations or advice. Advisory services are provided for a fee by Empower Advisory Group, LLC (EAG). EAG is a registered investment adviser with the Securities and Exchange Commission (SEC) and an indirect subsidiary of Empower Annuity Insurance Company of America. Registration does not imply a certain level of skill or training. Investing involves risk. Past performance is not indicative of future returns. You may lose money. Advisory fees are calculated based upon the amount of assets being managed (as detailed further in the Empower Advisory Group, LLC Form ADV). “EMPOWER” and all associated logos and product names are trademarks of Empower Annuity Insurance Company of America. ©2025 Empower Annuity Insurance Company of America. All rights reserved. RO4520594-0625
8 screenshots · 8 with a headline
“Invest well. Live a little. On the go.”
Three short clauses move from investing to enjoying life, then make mobile access the final promise.
“Plan with confidence”
“Confidence” gives the planning feature a clear emotional purpose. The supporting line names scenario modeling as the way to explore it.
“Financial planning that grows with you”
“Grows with you” presents planning as useful across life stages, which the winding path then illustrates.
“Know where you stand”
“Where you stand” turns net worth and account balances into a plain question about your current finances.
“Level up your investing strategy”
“Level up” frames the investing tools as a next step for someone who already has a strategy.
“Budget for your best life”
“Best life” gives budgeting a positive purpose, linking the spending controls to what the reader wants to do.
“Skip debt and pay cash”
The paired verbs name both the problem to avoid and the action to take. The emergency-fund view supplies the savings context.
“Your data, secured”
The brief closing line addresses data protection before the reader connects financial accounts. The checklist below names the safeguards.
Most Finance apps feature-per-slide, with text-top-device-bottom (69% of sets, 80% of screens).
