Photo & Video App Store screenshot ideas
Explore the examples below or browse the photo & video screenshot gallery.
First screenshot examples
Four ways to introduce an app, with design choices you can apply to your own screenshots.
The photo grid and hand-drawn stickers demonstrate a particular visual style alongside the creative headline.
Try this: Let the treatment of the screenshot itself show the kind of aesthetic users can create.
The editorial photo carries three short statements about editing, community, and promotion.
Try this: Use a strong example of the work to support a small set of distinct reasons to use the product.
The typed hair prompt, before inset, and edited portrait connect an instruction with a visible result.
Try this: For an editing feature, show the input and the resulting change together so the example explains the workflow.
The illustrated camera wall introduces the range of simulated cameras through their different designs.
Try this: Make a catalogue easy to understand by showing a representative selection of its distinct options.
Screenshot layouts
Based on 44 selected apps from the iOS Photo & Video charts. These figures describe design patterns, not conversion results.
The first screenshot
The first screenshot introduces the set. These are the layouts used on screenshot one in the sampled photo & video apps:
Set structure
How full sets are organized:
| Feature per slide | 86% |
| Benefit story | 7% |
| Mixed structure | 5% |
| Panoramic set | 2% |
Headline formulas
Share of analyzed headlines using each headline formula:
| Feature name | 37% |
| Imperative | 32% |
| Benefit statement | 25% |
| Stat claim | 3% |
| Social proof | 1% |
| Other | 1% |
| Question | 1% |
Feature name headlines from real sets
- “Video to Live Wallpapers”
- “Hair Editor”
- “Photo Retouch”
- “Professional Headshots”
Imperative headlines from real sets
- “Share stories anywhere”
- “Go viral everywhere”
- “Share photos and videos”
- “Send to all your loved ones”
Benefit statement headlines from real sets
- “Turn imagination into characters”
- “Characters into videos”
- “Videos into stories”
- “Create eye-catching videos”
Stat claim headlines from real sets
- “150+ Video effects for TikTok & Reels”
- “120+ Trendy text styles”
- “Hundreds of templates”
- “150+ Editorial Story Templates”
Social proof headlines from real sets
- “The Best in Photo & Video”
- “With MEITU Own the spotlight”
- “JOIN MILLIONS OF HAPPY USERS”
- “PARTNERS”
Device, background, and text balance
Device presentation
| Framed device | 42% |
| Frameless device | 29% |
| Clipped device | 14% |
| No device | 12% |
| Angled device | 4% |
Background types
| Flat color | 45% |
| Scene or photo | 25% |
| Gradient | 22% |
| Blurred UI | 5% |
| Pattern | 2% |
Text to UI ratio
| UI dominant | 53% |
| Balanced | 44% |
| Text dominant | 4% |
Palettes from the sample
Dominant colors recorded in selected photo & video sets:
Typography
Typography observed in the sampled photo & video sets:
- clean bold sans headline, white text over a dark-to-transparent gradient scrim, minimal one-to-two-word feature labels
- large bold sans-serif headline, white on pure black, tight leading, two-line stacked phrases
- editorial serif headline with italic emphasis word, warm cream and taupe background, matches an indie-magazine aesthetic distinct from typical sans-serif app store norms
- bold white sans headline on pure black, minimal all-caps camera/filter name labels beneath each sample
- extra-bold black grotesk sans headlines, left-aligned, stacked two-line, minimal
- chunky rounded bold sans, white fill, playful sentence case, no outline
Keep exploring
- Photo & Video screenshot examples: the full sets behind these numbers.
- All categories: compare photo & video with the other categories.
- Screenshot sizes: the dimensions your set needs to ship.
Create your photo & video screenshot set
Use these examples to plan your set. Screenies adds layouts and headlines to your raw app screenshots, ready for you to edit and export.
Create photo & video screenshots