Social Networking App Store screenshot ideas
Explore the examples below or browse the social networking screenshot gallery.
First screenshot examples
Four ways to introduce an app, with design choices you can apply to your own screenshots.
The map includes named family members, a car, and a dog, giving several examples of location tracking.
Try this: Populate a map with recognisable subjects so the reader can see what the markers represent.
The short service statement takes the lead, with press logos and an audience count providing supporting material.
Try this: Keep the main offer separate from supporting evidence so each has a clear role in the opening.
The portrait supports an invitation that includes both dates and friendships.
Try this: Match the people and setting in the image to the range of connections described in the copy.
The softened couple photo leaves the bold values statement as the main focus.
Try this: Reduce background detail when a short brand statement needs to lead the composition.
Screenshot layouts
Based on 43 selected apps from the iOS Social Networking charts. These figures describe design patterns, not conversion results.
The first screenshot
The first screenshot introduces the set. These are the layouts used on screenshot one in the sampled social networking apps:
Set structure
How full sets are organized:
| Feature per slide | 77% |
| Mixed structure | 14% |
| Benefit story | 9% |
Headline formulas
Share of analyzed headlines using each headline formula:
| Benefit statement | 37% |
| Imperative | 35% |
| Feature name | 19% |
| Other | 3% |
| Stat claim | 3% |
| Social proof | 2% |
| Question | 1% |
Benefit statement headlines from real sets
- “Bye bye boredom”
- “Swipe for a real connection”
- “Banter anytime”
- “See them lining up”
Imperative headlines from real sets
- “Let's vibe together”
- “Show off your style”
- “Filter the noise”
- “Upgrade to set and filter by your favorite streaming services.”
Feature name headlines from real sets
- “A curated rental store built for film discovery.”
- “Share films and ratings to your Instagram Story”
- “Play Poker On Plato!”
- “Fantastic PK Show”
Other headlines from real sets
- “FIND SOMEONE WITH THE”
- “SAME ENERGY”
- “The Ultimate Sticker App”
- “THE INTERNET BEGINS HERE”
Stat claim headlines from real sets
- “Letterboxd is the best social film tracking, discovery and watchlist tool for iOS”
- “Explore 50+ Games”
- “Meet with up to 100 people”
- “THE #1 BLACK DATING APP”
Device, background, and text balance
Device presentation
| Framed device | 56% |
| Angled device | 16% |
| Frameless device | 14% |
| No device | 9% |
| Clipped device | 5% |
Background types
| Flat color | 48% |
| Gradient | 36% |
| Scene or photo | 12% |
| Pattern | 3% |
| Blurred UI | 1% |
Text to UI ratio
| Balanced | 56% |
| UI dominant | 38% |
| Text dominant | 6% |
Palettes from the sample
Dominant colors recorded in selected social networking sets:
Typography
Typography observed in the sampled social networking sets:
- bold rounded sans, small-caps kicker label above a large two-line headline, white text on solid purple
- extra-bold rounded sans, single-word headline over a two-line subhead, white on a distinct vivid gradient per slide
- bold heavy rounded sans headline in dark navy, two-line sentence case, flat geometric shapes framing the device
- huge chunky rounded all-caps display headline, regular-weight sans subhead beneath, white text over a dark navy-to-purple gradient
- chunky rounded bold sans-serif, black text on bright pastel-yellow blocks, two-tier headline plus lighter subhead
- heavy bold condensed sans-serif all-caps headline over a lighter bold sans subhead, white text on a dark-vignetted nature photo backdrop
Keep exploring
- Social Networking screenshot examples: the full sets behind these numbers.
- All categories: compare social networking with the other categories.
- Screenshot sizes: the dimensions your set needs to ship.
Create your social networking screenshot set
Use these examples to plan your set. Screenies adds layouts and headlines to your raw app screenshots, ready for you to edit and export.
Create social networking screenshots