Business App Store screenshot ideas
Explore the examples below or browse the business screenshot gallery.
First screenshot examples
Four ways to introduce an app, with design choices you can apply to your own screenshots.
The stacked storefront previews give the brand statement several examples of stores built with Shopify.
Try this: Show the range of work your product supports when that range is part of the appeal.
The channel screen brings messages, attachments, and reactions together under three short action statements.
Try this: Use parallel verbs to organise a broad product, then show a screen that connects those activities.
The headline groups meetings, chat, and collaboration into one offer, framed by craft-style props.
Try this: For an app with several related tasks, use a short action list to explain how they fit together.
The courier photo and branded bag show the role behind the direct invitation to deliver with DoorDash.
Try this: When users join to perform a specific role, show that activity and name it clearly.
Screenshot layouts
Based on 49 selected apps from the iOS Business charts. These figures describe design patterns, not conversion results.
The first screenshot
The first screenshot introduces the set. These are the layouts used on screenshot one in the sampled business apps:
Set structure
How full sets are organized:
| Feature per slide | 76% |
| Benefit story | 12% |
| Mixed structure | 12% |
Headline formulas
Share of analyzed headlines using each headline formula:
| Benefit statement | 56% |
| Imperative | 29% |
| Feature name | 9% |
| Social proof | 2% |
| Stat claim | 1% |
| Other | 1% |
| Question | 0% |
Benefit statement headlines from real sets
- “Meet, chat, collaborate – all in one app”
- “Connect with anyone on video meetings and calls”
- “Bring your community together in one place”
- “Get work and projects done in shared team spaces”
Imperative headlines from real sets
- “SCAN to PDF, JPG or TXT”
- “EDIT and sign PDFs”
- “SHARE via email and cloud”
- “COUNT objects with a snap”
Feature name headlines from real sets
- “Businesses post shifts”
- “Enjoy the Driver app with CarPlay”
- “Modern messaging”
- “Team collaboration”
Social proof headlines from real sets
- “No.1 Mobile Scanner in the U.S.”
- “Super Easy, Super Useful.”
- “The best stores are on Shopify”
- “Perfect for Contractors”
Stat claim headlines from real sets
- “Earn up to $30/hr”
- “Track Packages 850+ Carriers”
- “Get hired 30% faster with the app*”
- “GROW YOUR BUSINESS TRUSTED BY 1.3M+ CONTRACTORS”
Device, background, and text balance
Device presentation
| Framed device | 60% |
| Angled device | 12% |
| Frameless device | 11% |
| Clipped device | 10% |
| No device | 8% |
Background types
| Flat color | 48% |
| Gradient | 26% |
| Scene or photo | 21% |
| Pattern | 5% |
| Blurred UI | 0% |
Text to UI ratio
| UI dominant | 50% |
| Balanced | 43% |
| Text dominant | 6% |
Palettes from the sample
Dominant colors recorded in selected business sets:
Typography
Typography observed in the sampled business sets:
- clean geometric sans-serif, indigo headlines on a soft pastel plaster-textured background, calm and corporate-friendly
- mixed-weight sans, light regular first line paired with bold condensed all-caps second line, white on dark green
- huge condensed bold grotesque headlines sandwiching the device, dark navy text on a different saturated color block per slide
- heavy rounded display sans in all caps, two-tone headline (dark purple + accent color per slide), diagonal color-block backgrounds
- large black geometric grotesk headlines, left-aligned, sentence case, generous whitespace above a floating device mockup
- heavy black grotesque sans, sentence-case multi-clause headlines with a colored pill highlighting the key phrase
Keep exploring
- Business screenshot examples: the full sets behind these numbers.
- All categories: compare business with the other categories.
- Screenshot sizes: the dimensions your set needs to ship.
Create your business screenshot set
Use these examples to plan your set. Screenies adds layouts and headlines to your raw app screenshots, ready for you to edit and export.
Create business screenshots