Sports App Store screenshot ideas
Explore the examples below or browse the sports screenshot gallery.
First screenshot examples
Four ways to introduce an app, with design choices you can apply to your own screenshots.
The phone and watch show corresponding hole distances, making their shared golf task visible.
Try this: Show matching information across devices when continuity between them is part of the product's value.
The shipping-and-returns offer appears alongside a jersey promotion and order-tracking card.
Try this: Pair a shopping offer with a relevant product and service example, with its conditions easy to find.
The team photo and story card give a specific sports example to the publication's broad editorial message.
Try this: Support an editorial promise with a representative story that shows the coverage readers can expect.
The MLB shield and visit-planning statement introduce the app through the event it supports.
Try this: Organise a companion app's opening around the occasion users are preparing for, then show the tasks in later images.
Screenshot layouts
Based on 48 selected apps from the iOS Sports charts. These figures describe design patterns, not conversion results.
The first screenshot
The first screenshot introduces the set. These are the layouts used on screenshot one in the sampled sports apps:
Set structure
How full sets are organized:
| Feature per slide | 83% |
| Mixed structure | 8% |
| Benefit story | 6% |
| Panoramic set | 2% |
Headline formulas
Share of analyzed headlines using each headline formula:
| Benefit statement | 36% |
| Imperative | 31% |
| Feature name | 22% |
| Stat claim | 5% |
| Other | 2% |
| Social proof | 2% |
| Question | 1% |
Benefit statement headlines from real sets
- “Never get lost on the course”
- “Measure progress with round ratings”
- “Every sports story that matters.”
- “Listen to unmatched Sports podcasts.”
Imperative headlines from real sets
- “Record your rounds”
- “Measure your throws”
- “Save your disc golf history”
- “Find nearby leagues & events”
Feature name headlines from real sets
- “Multiple Teams, Groups or Clubs”
- “Group & Direct Messages”
- “Schedules & RSVP Management”
- “Event Details & Waitlists”
Stat claim headlines from real sets
- “Discover over 16,000 courses”
- “Explore every Premier League match every played”
- “NOW LIVE IN ALL 50 STATES!”
- “#1 SPORTSBOOK FOR LIVE BETTING”
Other headlines from real sets
- “The Official Premier League App”
- “They Say Winning Isn't Everything. They're Wrong. The App For People Who Don't Just Watch The Game. They Call It.”
- “Everyone's Got A Take Few Have The Receipts”
- “Parlays By Day Spins By Night”
Device, background, and text balance
Device presentation
| Framed device | 61% |
| No device | 12% |
| Angled device | 11% |
| Clipped device | 8% |
| Frameless device | 7% |
Background types
| Gradient | 34% |
| Flat color | 28% |
| Scene or photo | 26% |
| Pattern | 12% |
| Blurred UI | 0% |
Text to UI ratio
| UI dominant | 48% |
| Balanced | 43% |
| Text dominant | 9% |
Palettes from the sample
Dominant colors recorded in selected sports sets:
Typography
Typography observed in the sampled sports sets:
- heavy condensed display sans for headlines paired with a classic serif for article text, white on dark forest-green gradient
- elegant serif italic display headlines mixed with bold condensed sans subheads, black and cream editorial luxury feel with gold accents
- ultra-heavy compressed grotesque, all caps black on yellow, stacked to fill the full width, with a small bold eyebrow label above each headline
- heavy black grotesque sans, tight leading, white text over deep blue-to-purple gradients
- heavy black grotesque sans, oversized all-caps numerals, white and violet on black
- bold rounded sans headlines in black on a flat sky-blue background, clean and minimal, consumer-tech feel
Keep exploring
- Sports screenshot examples: the full sets behind these numbers.
- All categories: compare sports with the other categories.
- Screenshot sizes: the dimensions your set needs to ship.
Create your sports screenshot set
Use these examples to plan your set. Screenies adds layouts and headlines to your raw app screenshots, ready for you to edit and export.
Create sports screenshots