Health & Fitness App Store screenshot ideas
Explore the examples below or browse the health & fitness screenshot gallery.
First screenshot examples
Four ways to introduce an app, with design choices you can apply to your own screenshots.
The running photo carries the opening while the headline frames progress as competing with your past self.
Try this: Use an activity-led image when the user's motivation is easier to express through the experience than through controls.
The trail count names the scale of the catalogue, while the green path graphic reinforces the outdoor theme.
Try this: Pair a catalogue benefit with a simple visual cue, and keep the count tied to current data.
The phone and watch show the product across two devices beneath an Apple Watch award statement.
Try this: If a companion device is part of the offer, show both screens so readers can see the connection.
The tilted phone keeps the product visible while the award line includes the year of recognition.
Try this: When using an award as supporting evidence, include its date and keep an example of the product in view.
Screenshot layouts
Based on 49 selected apps from the iOS Health & Fitness charts. These figures describe design patterns, not conversion results.
The first screenshot
The first screenshot introduces the set. These are the layouts used on screenshot one in the sampled health & fitness apps:
Set structure
How full sets are organized:
| Feature per slide | 65% |
| Mixed structure | 20% |
| Benefit story | 14% |
Headline formulas
Share of analyzed headlines using each headline formula:
| Imperative | 42% |
| Benefit statement | 37% |
| Feature name | 13% |
| Social proof | 4% |
| Stat claim | 3% |
| Other | 1% |
| Question | 0% |
Imperative headlines from real sets
- “Set Your Daily Goal”
- “Build a Streak”
- “Challenge Friends”
- “Sync Wearables”
Benefit statement headlines from real sets
- “Keep your data even safer”
- “SMART WORKOUTS BUILT FOR YOU”
- “PROGRESS WITH CONFIDENCE”
- “Your Personal Health Companion”
Feature name headlines from real sets
- “Step Counter”
- “Record Workouts”
- “Insights & Trends”
- “Accurate Sleep Monitoring”
Social proof headlines from real sets
- “"Took the guesswork out of making progress"”
- “"With Fitbod I can work out how and when I want. It's like having a personal trainer, without the pressure or the price tag."”
- “Trusted by millions of nutrition nerds.”
- “You're not alone, join millions growing with you”
Stat claim headlines from real sets
- “Learn from 100+ experts”
- “JOIN 15,000,000+ HAPPY USERS”
- “The #1 Weight Loss Tracker”
- “The #1 Food & Nutrition Tracking App”
Device, background, and text balance
Device presentation
| Framed device | 59% |
| Frameless device | 15% |
| No device | 13% |
| Angled device | 7% |
| Clipped device | 6% |
Background types
| Flat color | 44% |
| Gradient | 35% |
| Scene or photo | 14% |
| Pattern | 7% |
| Blurred UI | 0% |
Text to UI ratio
| UI dominant | 49% |
| Balanced | 42% |
| Text dominant | 9% |
Palettes from the sample
Dominant colors recorded in selected health & fitness sets:
Typography
Typography observed in the sampled health & fitness sets:
- warm serif for headline, with the second line highlighted in a soft rounded pill background, dark plum text on lavender
- elegant serif display headlines in warm off-white on pure black, two-line, sentence case, paired with a clean geometric sans UI
- elegant high-contrast serif headlines with italicized emphasis words, white text over warm sepia-toned editorial photography
- bold black condensed all-caps sans-serif headlines, high-contrast neon-yellow-green accent, dark athletic UI
- heavy black condensed grotesque, all-caps, huge scale, tight leading, cream-on-black
- clean rounded humanist sans, dark green or black on soft sage/white backgrounds, sentence case
Keep exploring
- Health & Fitness screenshot examples: the full sets behind these numbers.
- All categories: compare health & fitness with the other categories.
- Screenshot sizes: the dimensions your set needs to ship.
Create your health & fitness screenshot set
Use these examples to plan your set. Screenies adds layouts and headlines to your raw app screenshots, ready for you to edit and export.
Create health & fitness screenshots